A QSR serves fast food. The emphasis is on fast. The speed of service is what brings in customers and generates volumes. At low margins, that are typical of QSRs, volumes are critical for revenues and profits.
How can technology contribute to speed up service in a QSR?
The POS should minimize touch operations (or, keystrokes in legacy systems) so that a transaction can be completed swiftly. Even where the menu is large or the QSR offers many options per menu item.
Use customer facing displays and order-taker prompts to suggest condiments, preparation or service modifiers and up-sells to nudge guests along to quicker ordering and higher spends.
There will, of course, be the occasional family or group members who will want to discuss menu item choices or how to pay that will tend to hold up others in the ordering queue. One strategy to keep orders flowing fast is the ‘park’ the order in progress, attend to the next guest and revert to the ‘parked check’ without wasting precious seconds.
Speed up settlements by integrating online and digital payment options. By offering multiple choices, QSRs can encourage guests to spend more freely. By integrating payment processing and settlements, the QSR can save valuable seconds in serving a guest so that they can serve the next guest sooner. Faster service is known to improve guest satisfaction and increase revenues.
Now that the order is captured and payment has been received efficiently, how to shave seconds from the food production and service process? An interactive Kitchen Display System (KDS) instantly displays the queue of orders that need to be prepared and served. There is no time lost in communication between the order taker and the Chefs. When food is ready for service, the Chef can communicate so, instantly, without raising decibel levels or delays through miscommunication.
No, technology cannot be a substitute for marketing & promotions or food service in a QSR. But, it can contribute tangible return-on-investment by helping QSRs be very quick!
Touché POS, from Prologic First, is ideally suited to QSRs. Ask us for a demonstration by mailing us at firstname.lastname@example.org.